About GEM HEALTH:

GEM HEALTH is determined to make healthcare, and all aspects of receiving the care a patient needs, simpler for everyone.  Patients deserve simple, hassle free and affordable care that works. Clinicians should focus on providing care, not administering the business of care. Insurance companies and employers should have confidence in the partners they choose; partners that are focusing on reducing costs for everyone and driving positive outcomes.

GEM HEALTH is the company and platform driving towards these ambitious goals in specialty care. Specialty care picks up where Primary Care hands off and is their partner to help diagnose, treat, and support patients at scale.  GEM’s first offering, GEM SLEEP, will be the first patient focused solution that solves the most pressing problems in Sleep Apnea – one partner to help navigate the end-to-end process in an accessible and affordable manner.

Come help us build the platform that consumers truly want, but rarely expect and receive, for their health.

Role Overview:

The Sr. Director of Marketing is responsible for overarching marketing strategy and execution. We are looking for a hands-on marketing leader that has proven experience building a brand, generating demand and support ongoing engagement throughout the patient experience. This will require you to develop strategic plans, analyze performance and iterate across various marketing channels. We also need a team member who can foster relationships with strategic partners and vendors to support marketing goals. As a startup, this role requires someone who can (and enjoys) doing a bit of everything, across strategy, execution, sales enablement and product marketing.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy for the entire marketing funnel from brand awareness to patient acquisition, conversion and retention.

• Oversee a team of marketing professionals and vendors, moving between oversight and hands on execution effortlessly.

• Refine and drive messaging that communicates the value of our products and services to our consumer and business customers.

• Refine the company’s brand identity, messaging, and positioning as a leader in digital health.

• Conduct market research to understand customer pain points, industry trends, and competitive landscape.

• Oversee strategy and effectiveness for all marketing channels, including content marketing, paid, social media, PR, website development, email campaigns, and channel development.

• Establish and track key performance metrics to refine marketing strategies and demonstrate progress through data and analytics.

• Support new product and feature launches.

• Support sales and internal efforts by creating marketing materials, presentations, lead nurturing campaigns, and investor pitch materials.

• Oversee one team member and multiple vendors, with the possibility of growing the team based on business need.

Required Qualifications

• Authorized to work in the U.S.

• 10+ years of experience in marketing with at least 3 years of managing marketing performance.

• Experience in healthcare technology, digital health marketing, or other related industry.

• Comfort working within and adhering to regulatory complexities.

• Proven track record of developing and executing successful demand generation marketing campaigns.

• Strong understanding of brand positioning, content marketing, and demand generation strategies.

• Experience managing multiple marketing channels, including SEO, paid digital, social media, email marketing and channel marketing.

• Excellent storytelling and copywriting skills, with the ability to communicate to both consumer and business audiences.

• Data-driven mindset with proficiency in marketing analytics and tools such as Google Analytics.

• Ability to work both independently and collaboratively in a fast-paced startup environment and adapt to changing priorities.

• Strong project management skills with the ability to execute initiatives from ideation to completion

• Self-starter who will ask anticipate challenges, see around corners, and take action to support broader business goals.

Note: Upon request, candidates should be able to provide sample work including writing, performance dashboard and campaign brief.

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