The Problem

The project
Over 30 million people in the US live with sleep apnea.
Over 80% of people looking for solutions to sleep apnea face serious obstacles that stop them in their tracks:
Awareness
Or should we say, a serious lack of it. Most people don’t know where or how to start looking for help.
Satisfaction
Not.
If and when treatment options are found, most people are not satisfied with today’s options.
Understanding
That’s right, another void. Most don’t associate poor sleep with how they feel every day.
Description
A design brief is not just a list of requirements. It's a document that defines what you are trying to achieve and how you are going to go about doing it. The brand design is essential for the success of a business. With the right design, the brand image and reputation can be built up. Brand design is a unique process for building a company's identity. It requires creativity, strategic thinking, and a creative approach to problem-solving.
up next
25 million people don't get help with sleep apnea.
See
The Gap
